Dealerwing Client Success – Zeigler Mobile – Dealerwing Automotive Marketing

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How Zeigler Mobile Achieved a 38:1 ROI

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Dealerwing’s Strategy to Boost Zeigler Mobile Service Offerings

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OUR CLIENT

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Zeigler Mobile, a mobile automotive servicing company began as a mobile service initiative within Mercedes-Benz of Hoffman Estates. The success of their recall service program led to the creation of an independent mobile service division.

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KEY CAMPAIGN RESULTS

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The mobile servicing project was so successful, Zeigler Mobile was created as a separate business unit to offer a wider range  of services. After just 3 months of partnership, Zeigler Mobile achieved outstanding results:

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THEIR CHALLENGE

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The team at Mercedes-Benz of Hoffman Estates wanted to address a serious safety issue: thousands of unsafe vehicles were on the road because car owners weren’t getting their recall repairs done. Traditional recall notices weren’t working, often going unnoticed or ignored.

The dealership wanted to offer mobile service to make it easier for customers. They struggled to execute on the good ideas that they had in the beginning.

Their goals included:

Reaching customers who had been ignoring recall notices
Making recall repairs easy and convenient by offering mobile servicing
Keeping their marketing costs manageable while still achieving a broad reach

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OUR SOLUTION

[/fusion_title][fusion_text content_alignment=”center” disable_idd=”no” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” sticky_display=”normal,sticky” animation_direction=”left” animation_speed=”0.3″ animation_delay=”0″]

Dealerwing partnered with the dealership to create a smart, data-driven approach to mobile recall services through Zeigler Mobile:

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hide_on_mobile=”small-visibility,medium-visibility,large-visibility” sticky_display=”normal,sticky” content_align=”left” size=”4″ text_shadow=”no” text_shadow_blur=”0″ text_stroke=”no” text_stroke_size=”1″ text_overflow=”none” gradient_font=”no” gradient_start_position=”0″ gradient_end_position=”100″ gradient_type=”linear” radial_direction=”center center” linear_angle=”180″ style_type=”default” animation_direction=”left” animation_speed=”0.3″ animation_delay=”0″ text_transform=”capitalize”]Smart Data Management[/fusion_title][fusion_text disable_idd=”no” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” sticky_display=”normal,sticky” animation_direction=”left” animation_speed=”0.3″ animation_delay=”0″]

Obtained a list from Mercedes-Benz customers with unfinished recalls
Used Dealerwing’s CruiseCTRLAI data hygiene tool to remove former owners and people who moved away
Organized customers by location to create efficient service routing

[/fusion_text][fusion_title title_type=”text” scroll_reveal_effect=”color_change” scroll_reveal_basis=”chars” scroll_reveal_behavior=”always” scroll_reveal_duration=”500″ scroll_reveal_stagger=”200″ scroll_reveal_delay=”0″ scroll_reveal_above_fold=”yes” marquee_direction=”left” marquee_mask_edges=”no” marquee_speed=”15000″ rotation_effect=”bounceIn” display_time=”1200″ highlight_effect=”circle” loop_animation=”once” highlight_animation_duration=”1500″ highlight_width=”9″ highlight_smudge_effect=”no” highlight_top_margin=”0″ title_link=”off” link_target=”_self” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” sticky_display=”normal,sticky” content_align=”left” size=”4″ text_shadow=”no” text_shadow_blur=”0″ text_stroke=”no” text_stroke_size=”1″ text_overflow=”none” gradient_font=”no” gradient_start_position=”0″ gradient_end_position=”100″ gradient_type=”linear” radial_direction=”center center” linear_angle=”180″ style_type=”default” animation_direction=”left” animation_speed=”0.3″ animation_delay=”0″ font_size=”32px”]Coordinated Marketing System[/fusion_title][fusion_text disable_idd=”no” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” sticky_display=”normal,sticky” animation_direction=”left” animation_speed=”0.3″ animation_delay=”0″]

Created a unified marketing approach that included Targeted direct mail and email campaigns, along with BDC phone outreach
Shifted from location-based targeting to VIN registration data to increase targeting accuracy

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Strategic Testing & Scaling

Started with a small budget to test areas and offers
Used A/B testing to find what messages worked best with customers
Gradually increased spending based on proven results

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High-Touch Campaign Management

Provided constant, personalized service with Dealerwing’s Client Services Team
Stayed flexible to meet Zeigler Mobile’s unique needs
Scheduled campaign and content to work with state laws

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filter_brightness_hover=”100″ filter_contrast_hover=”100″ filter_invert_hover=”0″ filter_sepia_hover=”0″ filter_opacity_hover=”100″ filter_blur_hover=”0″]https://wpstaging.dealerwing.com/wp-content/uploads/2025/10/Zeigler-Mobile.webp[/fusion_imageframe][fusion_title title_type=”text” scroll_reveal_effect=”color_change” scroll_reveal_basis=”chars” scroll_reveal_behavior=”always” scroll_reveal_duration=”500″ scroll_reveal_stagger=”200″ scroll_reveal_delay=”0″ scroll_reveal_above_fold=”yes” marquee_direction=”left” marquee_mask_edges=”no” marquee_speed=”15000″ rotation_effect=”bounceIn” display_time=”1200″ highlight_effect=”circle” loop_animation=”once” highlight_animation_duration=”1500″ highlight_width=”9″ highlight_smudge_effect=”no” highlight_top_margin=”0″ title_link=”off” link_target=”_self” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” sticky_display=”normal,sticky” content_align=”center” size=”4″ text_shadow=”no” text_shadow_blur=”0″ text_stroke=”no” 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Compliance-First Approach

[/fusion_title][fusion_text content_alignment=”center” disable_idd=”no” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” sticky_display=”normal,sticky” animation_direction=”left” animation_speed=”0.3″ animation_delay=”0″]

Mercedes Benz-required that mobile service calls only handle safety recalls; no other services could be offered during visits. Dealerwing helped manage this restriction while refining a mobile services strategy that would fuel Zeigler Mobile.

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“We’ve partnered with many companies in the past, but Dealerwing’s level of collaboration and care is rare in the industry. We consider them a partner in our success, not a vendor.”

Ky Gustafson II – Director of Mobile and Fleet Management, Zeigler Mobile

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AT THE END OF THE DAY

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The partnership between Dealerwing and Zeigler Mobile shows how the right marketing strategy can turn a safety initiative into a profitable business model. Starting with a small budget and testing different approaches, they achieved remarkable results in just three months.

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Key Contributors to Their Success

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Smart data use saved money and improved targeting.
Gradual scaling, starting small and reinvesting prevented costly mistakes.
High-touch service ensured that Zeigler’s service was adaptable and responsive.

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Proven Results

The results speak for themselves: a 38:1 return on investment, engagement rates 43% above their goal, and growth from one van to a full service division. This success has positioned Zeigler Mobile as a market leader and created a model that other dealerships can follow.

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For automotive dealerships looking to expand into mobile services, Dealerwing’s work with Zeigler is a testament to the importance of starting with clean data, testing approaches before scaling, and partnering with marketing specialists who understand both the automotive market and customer behavior.

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WANT TO LEARN MORE ABOUT DEALERWING?

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We would love an opportunity to discuss how Dealerwing can transform your service marketing.

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